Youtube Niche Analyzer

Quickly analyze YouTube niches using live data to check market size, saturation levels and monetization potential.

Niche

For example, "artificial intelligence" or "minecraft"

💰 Find your niche with the
YouTube Niche Finder

Identify high-demand niches with low competition. Spot viral patterns based in real data. Ideate with AI. Track SEO rank performance.

  • Browse millions of outliers and top performing channels
  • 🎯 Identify high-demand niches & formats with low competition
  • 💡 Generate new ideas with AI based on outliers
  • 📈 Track the search rank performance of any video

What is the YouTube Attention Market?

YouTube is all about demand and supply, just like any other market.

However, instead of money, the currency is attention.

We could say that demand is the number of people willing to spend their time paying attention to a specific topic, while the supply is the number of creators creating content about that topic.

What are YouTube niches?

Youtube niches are the sub-markets within the YouTube attention market. This niches represent unique combinations of:

Successful YouTube channels tend to focus on a specific niche.

What are saturated niches?

Saturated niches on YouTube occur when the volume of videos in a specific topic has been maximized relative to audience demand. In these niches:

  • Competition is intense - Many established creators are already serving the audience
  • Growth is difficult - New channels can only gain viewers by taking audience share from competitors or by creating significantly better content
  • Content feels repetitive - Similar video formats, topics, and styles are common across multiple channels

To do well in crowded niches, you need to either make better videos to stand out from others, create unique twists or find smaller sub-niches that aren't being well served.

With TubeLab you can spot unsaturated niches, or find unique twists to make your videos stand out - check the complete guide here.

What is a Profitable Niche?

A profitable niche can be profitable in two ways: either through high RPMs or low production costs. Even with lower RPM, you can still make money if your videos are inexpensive to create.

There are two variables that define the potential revenue of a video:

  • Audience Value - how much are advertisers willing to pay to get the attention of this viewers?
  • Video duration - how many ads can YouTube serve in a video?

This two variables will then result in the Revenue Per Mile (RPM) which is how much YouTube (advertisers) will pay you for 1,000 views.

You then subtract your production costs with the revenue to find the profit margin. A profitable niche has positive profit margins and is sustainable.

Automate your
YouTube research

Your time is valuable. Let's make every minute you spend on YouTube count toward something bigger.

TubeLab helps you cut through the noise and understand exactly what your audience needs. No more guessing. No more grinding out content that goes nowhere. Create content that hits different.